Singer Reimagined
Singer Reimagined timepieces are by definition a love letter to the vintage design of iconic 60’s and 70’s timepieces. Rule breaker in terms of exceptional mechanical marvels, with its revolutionary central chronograph equipped with 3 central hands, Singer Reimagined continuously push the limits in terms of innovation. The collections are created in limited production of numbered or special editions to assure the exclusivity and rarity for the collectors.
From Los Angeles to Geneva
Singer Reimagined is an award-winning high-watchmaking company, based in Geneva. It is part of Singer Group, the Californian-based luxury brand that has become globally renowned for its bespoke restorations of the Porsche 911.
From Iconic Automotive Design to Iconic Watch Design
As we, at Singer, love the icons of automotive design, so too are we fascinated by the golden era of analogue mechanical watch design. It is driven by the passion for the sport classic watches of the 1960s and 1970s, by the love for the engineering complexity of the automatic chronograph and by the authentic connection between automotive and horological worlds.
Discover Singer Reimagined Timepieces at
Our Boutiques
Whether it's sharing the intricate craftsmanship behind our timepieces or keeping you informed about future collections, our dedicated team of watch specialists are here to provide you with personalized support throughout your journey with us.
1969, The New Collection by Singer Reimagined
Singer Reimagined timepieces are by definition a love letter to the vintage design of iconic 60’s and 70’s timepieces, now enhanced by functional improvements and state of the art horological engineering. The new two models combining wearability, a strong personality and an elegant, distinctive style.
Official Singer Reimagined Retailer
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History of Singer Reimagined
Singer Reimagined was born from an encounter between Rob Dickinson, the founder of Singer Vehicle Design, and Marco Borraccino, a well-known Italian watch designer. The connection over design and engineering was instant. From this, an idea was born; to create mighty timepieces that would reimagine high-watchmaking.
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Design Principles of Singer Reimagined
Singer Reimagined merges automotive inspiration with high-end watchmaking, creating distinctive timepieces that pay homage to vintage chronographs while integrating modern engineering.
