TAG Heuer
TAG Heuer embodies Swiss avant-garde watchmaking since 1860. Crafted in the Swiss Jura Mountains, each TAG Heuer watch is engineered for high-performance. Ever since the ground-breaking oscillating pinion in 1887, which pioneered a new way to operate mechanical chronographs, the Maison continues to innovate, pushing the limits of accuracy with advanced technology.
Our Heritage, Our Future
Since 1860, TAG Heuer has been combining technological know-how and precision timing. From the TAG Heuer Carrera to the Monaco watches, our timepieces stem from advanced research at the forefront of the watchmaking industry. Skillfully designed, each collection has gained an iconic status.
The Fuel of TAG Heuer
The best reference in luxury watches, TAG Heuer’s high-precision timing innovations have kept pace with the evolution of sports. From the wrists of drivers who have marked the history of motor racing to your wrist, TAG Heuer watches have a lasting impact on their time and era.
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Whether it's sharing the intricate craftsmanship behind our timepieces or keeping you informed about future collections, our dedicated team of watch specialists are here to provide you with personalized support throughout your journey with us.
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Beyond fear and beyond reason, new depths are waiting to be discovered. The new #TAGHeuerAquaracer Professional 300.
Official TAG Heuer Retailer
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History of TAG Heuer
The company was established by Edouard Heuer in 1860, who opened his watchmaking shop in Saint-Imier, producing pocket watches, mostly in silver. The company would rely on two foundations – family leadership and technical innovation.
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Design Principles of TAG Heuer
TAG Heuer’s timepieces are engineered for high-performance and precision, with bold, sporty aesthetics that reflect the brand’s deep connection to motorsports.
