Our Rolex History
Founded in 1972 as a modest, single-store family business, Cortina Watch is an eminent retailer and distributor of luxury watches with a presence across the Asia Pacific region. Since 2002, we have been a part of the worldwide network of Official Rolex Retailers that are authorised to sell and maintain Rolex watches.
At Cortina Watch, we are committed to delivering genuine service and unparalleled horological expertise. As the region’s foremost luxury watch retailer, we take pride in our fine selection of Rolex Classic and Professional watches, complemented by our team’s commitment to excellent service, insightful knowledge, and passion for fine watchmaking.
A Legacy for Excellence
Cortina Watch is one of the most established purveyors of luxury watch retail with footprints across the Asia-Pacific region. The company was founded by Mr. Anthony Lim, who grew Cortina Watch from a family business to a public-listed enterprise in 2002.
Renowned for its innovative retail concepts and world-class customer service, Cortina Watch opened its first boutique in Thailand in 2004, in collaboration with the Chatikaratana family. Helmed by Buddy Chatikaratana, along with his heir, Krist, Cortina Watch Thailand currently operates five boutiques across Bangkok, and is recognised as a trusted destination for both local and overseas watch aficionados alike.
Rolex and Cortina Watch
Cortina Watch Thailand is proud to be part of the global network of Official Rolex Retailers. We opened our first Rolex boutique at Central Department Store Chidlom, one of Bangkok’s most prestigious shopping destinations. An inviting and opulent haven for watch lovers, the boutique was expanded and refurbished in 2016 to offer an elevated shopping experience for our customers.
Besides our boutique at Central Department Store Chidlom, Cortina Watch Thailand also operates Rolex boutiques in Erawan Bangkok, Central Ladprao, and One Bangkok. Opened in 2013, the Rolex Central Ladprao boutique occupies prime position in one of Bangkok’s most iconic shopping malls along Phahonyothin Road. Welcoming guests with an impressive frontage that emanates unmatched luxury, the boutique is a horological universe unto itself, impeccably designed with colours and plush furnishing that evoke a sense of timeless sophistication.
The Rolex One Bangkok boutique raises the bar even higher. Opened in 2025, it is the largest Rolex duplex boutique in Thailand, amalgamating the brand’s renowned prestige, attention to detail, and impeccable customer service with locally inspired architecture and décor to offer guests a truly one-of-a-kind milieu in which to peruse their dream watch.
Passion for Horology
As purveyors of fine watchmaking, Cortina Watch Thailand is driven by our desire to connect with likeminded enthusiasts. We take pride on our outstanding customer service, unparalleled knowledge, and one-of-a-kind retail journeys honed from decades of experience. We invite you to visit our Rolex boutique in Bangkok to discover our carefully curated selection and, most of all, share our passion for the wonders of horology.
